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KALINA PANOVA

HERA collective

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app / SOCIAL MEDIA

The HERA
       Collective

About Project (2021)

Hera is a parenting community app designed to connect young parents and offer support trough easy childcare, financial help and mental health support

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This App was sparked by the stories of so many young parents who are either unprepared or lack the proper support in today’s fast paced world

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TOPICS:

  1. young parents

  2. community building

  3. social media as a tool

METHODOLOGIES AND AIMS:

  1. research based approach

  2. Qualitative reasearch

FINAL TOPIC:

Creating a digital community tailored for young parents

01

Let’s identify the Topic and Problem

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02

Topic research and insights

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Established trends of instantaneity in online communication

Solving the crisis of immediacy: How digital technology can transform the customer experience

Parise, S., Guinan, P.J. and Kafka, R., 2016

Business Horizons, 59(4), pp.411-420

Need to strengthen interpersonal bonds in a progressively online environment

Loneliness and social  internet use: pathways to reconnection in a digital world

Nowland, R., Necka, E.A. and Cacioppo, J.T., 2018

Perspectives on Psychological Science, 13(1), pp.70-87

Significance of tangible interaction and closeness in expressing feelings and support over spans

The making of meaning through dyadic haptic affective touch

Price, S., Bianchi-Berthouze, N., Jewitt, C., et. al. 2022

ACM Transactions on Computer-Human Interaction

Negative impact of superficial digital communication

Emotional contagion: Research on the  influencing factors of social media users' negative emotional communication during the COVID-19 pandemic

 Lu, D. and Hong, D., 2022.

Frontiers in psychology, 13, 

Desire for authentic interpersonal relationships in this era of digital communication

Restless Devices: Recovering Personhood, Presence, and Place in the Digital Age

Song, F.W., 2021

 InterVarsity Press

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133,645

A study from Public Health England estimated that children born from teenage mothers have 63% higher risk of living in poverty and that teenage mothers have higher rates of poor mental health for up to three years after giving birth, and are three times more likely to experience post-natal depretion.

68%

Men who are young fathers are twice as likely to be unemployed by age 30 and have increased risk of death in their middle age. Young parents are not aware of the many support available to them as this information is not readily available.

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04

User Persona and Interaction Storyboard

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Yiqian Zhang

“ Even though I really want to catch up with my friends back home, sometimes I pick up my phone but end up not sending any messages. I wish we could just send each other something like a satellite signal so we know that we’re doing alright on our side without feeling the mental pressure for a proper chat.”

Demographics

Age

Nationality

Occupation

Location

Time abroad

She/her

China

International student

Royal College of Art

2nd year

Connections

Whatsapp

WeChat

Instagram

TikTok

Other

......
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Frustrations

Long building up process and not enough energy for a real catch up. Connection frictions caused by distance and time

Goals

Better connection with friends back home 

Creative ways to share experience with friends

Distributed effort for a long lasting connection

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05

Topic research and insights

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Solving the crisis of immediacy: How digital technology can transform the customer

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Solving the crisis of immediacy: How digital technology can transform the customer

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Solving the crisis of immediacy: How digital technology can transform the customer 

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Solving the crisis of immediacy: How digital technology can transform the customer

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5.

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Solving the crisis of immediacy: How digital technology can transform the customer experience

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Solving the crisis of immediacy: How digital technology can transform the customer experience

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Solving the crisis of immediacy: How digital technology can transform the customer experience

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The Ambient Emotional Resonance Device is a novel desk-to-desk artefact designed to deepen emotional connections between long distance friends through music, by translating emotional responses into tactile communication

The device captures and communicates the emotional nuances of music listening in real-time, allowing users to feel each other's reaction through touch, even during passive listening sessions ( providing an alternative to heavy information-based communications)

music is one of the most powerful concepts in the world:perfectly human. As a shared experience it elevates the bond between psyches on a level we cannot even understand

Ambient EMOTIONAL RESONANCE SYSTEm for shared music experience

This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.

KEy FEatures

This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.

03

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Design Concept

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03

Wireframing

HOME/LANDING PAGE

The app has information and help sharing at it’s core so the journey begins at a forum like page where people can ask questions, share links and discuss topics

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UI Design System

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Outcome

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HOME/LANDING PAGE

A community feed where users can post text, questions, images, or helpful links—similar to Reddit. It’s a space for sharing experiences, advice, and real-time support from fellow young parents.

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COMMUNITY

Topic-based group chats where users can connect, share, plan playdates, and join support groups. From parenting hacks to local meetups—this is where conversation happens.

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MARKETPLACE

A peer-to-peer space for exchanging or affordably selling baby items, study supplies, and other essentials. Built to support low-cost living and sustainable reuse within the community.

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MARKETPLACE

A peer-to-peer space for exchanging or affordably selling baby items, study supplies, and other essentials. Built to support low-cost living and sustainable reuse within the community.

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SUPPORT

A section for offering and requesting help: tutoring, babysitting swaps, errand help, or even shared childcare. Designed to encourage mutual support and skill-sharing among busy, young parents.

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Check out my other work

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Reintroduce mending to the current product cycle through a design system in a social space.

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A collaborative project that aims to look at the intersection of VR and AI.

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An Experience Design installation as part of my Degree work at RCA Information Experience Design.

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Let’s Connect
I'm always open to new opportunities, collaborations, or just a friendly chat. Whether you have a project in mind or simply want to say hello, feel free to reach out via email or through the form below. I’ll get back to you as soon as I can!

kalinapanova21@gmail.com
+359895271594
E26PF London

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